National Sports Festival Gains Momentum with Record Sponsorship Investment

The 23rd National Sports Festival, set to be hosted by Enugu State in 2026, has gained significant momentum with corporate giants PremiumTrust Bank and BetKing committing as sponsors.

This landmark agreement is projected to make the festival the most successful and impactful in the history of the Games.

PremiumTrust bank has pledged its support for the 2026 Games, further solidifying its role in the growth of grassroots and elite sports in Nigeria.

BetKing Confirms Major Sponsorship as the company’s commitment underscores the private sector’s growing confidence in the nation’s sports ecosystem.

Governor Peter Mbah’s commitment to infrastructure renewal, youth empowerment, and innovation in governance has inspired confidence in the state’s readiness to host a world-class Games.

According to the NSC DG Hon. Bukola Olopade who believes this is a turning point for Nigerian sports… “Sports is no longer being seen as a recreational after thought—it’s now viewed as a national asset.” “We are not only unlocking opportunities for our athletes but also establishing a credible path for sports to contribute to national GDP, employment, and related value chain.”

The sponsorship agreements reflect the President Tinubu administration’s drive to reposition sports as a vital part of national development, with a focus on job creation, youth engagement, and infrastructure investment.

The 23rd National Sports Festival is set to be a major milestone in Nigerian sports history.