Edelman, a global leader in public relations and marketing communications, has announced the appointment of regional advisors across Africa to steer its next chapter of growth and innovation on the continent. These trusted minds bring regional nuance, political savvy, and business foresight to unlock effective communications strategies tailored to Africa’s diverse markets. The appointment has…
• Strategic advisors with a focus on public affairs, crisis communications, and regional insights include: Kwame Senou, Executive Director of The Holding Opinion and Public (THOP) and Kamal Taibi, Founder & CEO of Stratëus Group. Today, Edelman Africa launched its Regional Advisory (ERA) team, comprised of senior industry veterans and communications advisors spread across North,…
The 2025 Edelman Trust Barometer delivers a stark yet compelling message: trust in Nigeria’s institutions – business, government, media, and NGOs – has increased to a Trust Index score of 65, up 4 points from the previous year. In an era of scepticism, this growth is a testament to the resilience of institutions. But this…
